What we do

SBP provides customised market research services for the sports, entertainment and events industries. Our services include design, management and reporting of customised qualitative and quantitative research projects. We offer a full suite of traditional services along with up to date techniques embedded in general approaches. Our research partners include Indeana and Research Now - as well as specialised qualitative recruitment houses. Our market research services include:

• Sponsorship audits and evaluations
• Customer/member/patron research
• Stakeholder reviews
• Brand evaluation and strategy
• Impact and legacy studies
• Advertising evaluation and strategy
• Media valuation and benchmarking
• Market and competitor analysis
• New product development
• Consumer usage and attitudes; and
• Segmentation studies.