Our Clients

The business of sport is our core activity.

We take a long-term approach to developing the sport industry, our clients' businesses - and building relationships of trust with people engaged in the sport business sector.

Sport is the client

There is no potential for commercial conflict with the organisations we work with - we are independent and the client is unambiguously sport. 

We understand the nexus of sport, business and government.

Our consultants are full-time sport business professionals who understand the context, challenges and nexus of sport, business and government in Australia and New Zealand.

We bring sport business research and strategy together.

The result is an integrated offering that provides tailored sport business solutions, which are developed, managed and implemented by SBP in partnership with our clients.

Experienced and practical thinkers.

We provide practical advice, realistic research and strategies that work.

High performance and growth matters to us.. and you.

We take on challenges and work with people who are attracted to innovation, pushing the boundaries, having urgency, and genuinely seeking to create and grow performance-driven businesses, sports and people.