Insights
George Heller challenges Canada's sport leaders
02/06/2008
A thought provoking article contrasting how business is organised against the various sport models (particularly amateur sports) in Canada. Heller challenges the leaders of Canadian sport to enrol the expertise of proven business leaders to assist in consolidating and collaborating within their respective sports.
Heller's message should resonate with many amateur sporting bodies throughout Australia and New Zealand - it is a challenge to build a better business model for sport.
